Digital Marketing → SEO / SEM
Increase search visibility and capture more demand with an integrated SEO and SEM strategy designed to drive qualified traffic and stronger lead generation.
SEO & SEM Services
Our Search Engine Optimisation (SEO) service enables your website to be listed on the first page of Google for the keywords that someone uses to search for your product or service. With improved rankings on Google, your website will be able to attract more qualified traffic to your business. This will inevitably result in more sales leads for you.
In the meantime, our Search Engine Marketing (SEM) service using Google Ads helps you reach only your target audience, who are searching for your products or services. Through Google Ads, your website can be seen by your potential customers in a couple of days.
As a Google Certified Partner for over 7 years, we will be able to give you a much better Return On Investment (ROI) through the best practices of Google Ads and creative content development.
Start Ranking Today
SEO vs SEM — How They Work Together
By getting higher rankings on search engines, your website has the capability to become a powerful sales engine. Do you want your website to stand out from the trillions of webpages on the Internet? Need a way to increase the number of visitors clicking on your website? Our i-2 Communications consultants are here to help.
Is This You?
If you answered yes to any of these, our SEO and SEM services can help.
Do you want your website to stand out from the trillions of webpages on the Internet?
Google processes over 8.5 billion searches per day. Without SEO, your website is invisible to the vast majority of potential customers who are actively searching for what you offer.
Need a way to increase the number of visitors clicking on your website?
Ranking on the first page of Google dramatically increases your click-through rate. Position #1 captures 34% of all clicks — that's the difference between being found and being ignored.
Does your website deliver the value you expect from it?
A website that doesn't rank is a website that doesn't work. Our SEO consultants will review how your site is performing and recommend strategies to improve your rankings and drive more qualified traffic.
Key Benefits of SEO
A well-executed SEO strategy transforms your website from a digital brochure into a 24/7 lead-generation machine.
Our SEO service enables your website to be listed on the first page of Google for the keywords that someone uses to search for your product or service — putting you directly in front of buyers with intent.
With improved rankings on Google, your website attracts more qualified traffic — visitors who are actively searching for exactly what you offer, making them far more likely to convert into sales leads.
We use AI-powered tools to analyse your website, identify the best keyword opportunities, optimise content, and achieve your SEO goals in a shorter period than traditional approaches.
An important part of the success of any SEO plan is establishing incoming links. Our consultants link your website with popular websites, blogs, directories, and forums to drive referral traffic and build domain authority.
We monitor the performance of your website for the next 12 months after implementation. We report on its rankings and recommend suitable changes to further improve the visibility of your website.
Unlike SEM where you pay per click, organic SEO rankings generate free traffic around the clock. The compounding return of strong SEO rankings makes it one of the most cost-effective marketing investments available.
Our SEO Process
A proven, systematic approach to improving your website's visibility and generating more qualified leads from Google.
Our SEO consultants will review your site and how it is performing on Google. We will report on the current strengths and weaknesses of your website, and recommend different SEO strategies to improve the ranking of your site.
Our SEO consultants will create a set of keywords and phrases that best describe your products and services. These are the words and phrases that search engine users are most likely looking for when searching for your products and services. By understanding your business, the terminologies commonly used, and the words and phrases customers use to describe your products and services, we will be able to formulate SEO strategies to help improve the rankings of your website.
Our SEO consultants will make recommendations to make your website search engine friendly. These include making alterations to your website's off-page coding as well as on the readable text. Our team of experienced SEO consultants, copywriters, and programmers will make the required changes to make your website rank high on search engines for your chosen keywords.
An important part of the success of any SEO plan is establishing incoming links to your website. Our SEO consultants will link your website with other popular websites, blogs, directories, and forums for you to drive referral traffic to your website.
With the above steps and changes implemented, we will monitor the performance of your website for the next 12 months. We will report on its rankings and recommend suitable changes to further improve the visibility of your website.
Search Engine Marketing
Our Search Engine Marketing (SEM) service using Google Ads helps you reach only your target audience — the people who are actively searching for your products or services. Through Google Ads, your website can be seen by your potential customers in a couple of days.
What is good about using SEM? You only pay when someone clicks on your ads. This means you only pay for definite results and are in complete control of your budget.
As a Google Certified Partner for over 7 years, we will be able to give you a much better Return On Investment (ROI) through the best practices of Google Ads and creative content development.
Your ads can be live and your website visible to potential customers within a couple of days — no waiting months for organic rankings to kick in.
You only pay when someone clicks on your ads. This means you only pay for definite results and are always in complete control of your spending.
SEM helps you reach only your target audience — the people actively searching for your products or services — ensuring maximum relevance and conversion potential.
As a certified Google partner, we apply best-practice bid strategies, ad copy, and targeting to ensure every dollar of your SEM budget works as hard as possible.
Click-Through Rate by Google Position
This chart explains why every marketer should emphasise ranking their website first on SERPs. There are big differences in CTRs for the 1st and the 2nd to 5th positions. Users usually click on the first few links — these websites are well trusted because Google has ranked them higher.
Get in Touch
Tell us about your website, target keywords, and business goals. We will conduct a review of your current SEO performance and recommend a strategy — whether SEO, SEM, or both — to drive more qualified traffic and leads for your business in Singapore and Asia.
Tell us your website URL and target keywords — we'll review your current rankings and recommend the right strategy.