Scale your store with data-driven ecommerce advertising across marketplaces, search, and social platforms. We build campaigns focused on visibility, conversion, and return on ad spend.
Strategic Growth
Running an ecommerce store is highly competitive. To stand out, you need targeted advertising that reaches ready-to-buy consumers exactly when they are searching for your products.
At i-2 Communications, we design, manage, and optimize ecommerce advertising campaigns that maximize your Return on Ad Spend (ROAS). Whether you sell directly through your own website (Shopify/WooCommerce) or via major Asian marketplaces like Lazada and Shopee, our data-driven approach ensures every advertising dollar works hard to drive sales and scale your business.
Where We Advertise
We utilize the most effective platforms to reach your target audience across the digital landscape in Singapore and Asia.
Collaborative Performance Advertising Solution (CPAS) allows brands to run dynamic ads on Facebook and Instagram that drive traffic directly to their products on marketplace platforms (like Lazada or Shopee) while tracking conversions securely. We build CPAS campaigns that re-target engaged users and find new high-intent buyers.
Capture consumers precisely when they are searching for what you sell. We optimize your Google Merchant Center product feed and run highly profitable Google Shopping and Search campaigns, utilizing AI bidding strategies to ensure you appear above competitors for high-converting keywords.
Win the battle inside the marketplace. We manage Lazada Sponsored Solutions and Shopee Ads (Keyword, Discovery, and Shop Ads) to boost your product visibility within the app ecosystem. Crucial for massive sale days like 11.11, 12.12, and payday events across Southeast Asia.
Don't lose the cart abandoners. We set up comprehensive retargeting funnels across the Google Display Network and Meta to bring shoppers back. We also leverage Google's Performance Max to automatically distribute your ad budget across YouTube, Display, Search, Discover, and Gmail for optimal ROAS.
Our Methodology
Running ecommerce ads is about constant testing, tracking, and refinement. We don't just "set and forget" — our team actively manages your budget to ensure profitability.
Discuss Your Campaigns
We ensure your product titles, images, and descriptions are perfectly formatted for algorithms on Google, Meta, and the marketplaces before spending a single dollar.
We build customized audiences based on past purchasers, cart abandoners, and lookalikes — targeting people statistically most likely to buy your specific products.
We continuously test ad copy, images, and video formats to discover which creative drives the lowest Cost Per Acquisition (CPA) and highest Click-Through Rate (CTR).
Once we identify profitable ad sets, we strategically scale the budget while monitoring inventory levels and margins to maximize your total net profit.
i-2 Communications
Deep understanding of shopping behaviors across Singapore, Malaysia, Indonesia, and Southeast Asia.
Decisions based strictly on analytics, conversion data, and Return on Ad Spend (ROAS), not guesswork.
Experts in navigating the complex ad ecosystems inside Shopee and Lazada, plus CPAS integrations.
Clear, honest communication about where your budget is going and exactly how much revenue it's generating.
Get In Touch
Stop wasting ad spend on campaigns that don't convert. Speak with our ecommerce advertising experts to discover how we can improve your ROAS and drive sustainable sales growth across Singapore and Asia.
Tell us about your ecommerce goals and current challenges.
Our ecommerce specialists will review your details and contact you within 1 business day.