Performance Marketing · Singapore & Asia
We build campaigns that prioritise measurable outcomes, from leads and sales to cost efficiency and return on ad spend.
What Is Performance Marketing?
To put it simply, performance marketing is digital advertising that can be clearly measured and evaluated in real-time. Unlike traditional advertising where you pay for exposure, with performance marketing you only pay when a specific action is taken — such as a click, a lead, or a sale.
With effective performance marketing, you can quickly identify the channels that are working best for you and use them to drive sales. You can also use performance marketing to reach out to potential customers that may not have otherwise found your business.
By being able to track and measure your performance marketing campaigns in real-time, you can make data-driven decisions and adjust your strategies as needed. Performance marketing is a powerful tool for any business, and is essential for success in today's digital world.
Core Principle
Every dollar you spend is tied to a measurable outcome. This is what makes performance marketing the most accountable form of digital advertising available today.
Why Performance Marketing
Performance marketing can be an effective strategy for businesses of all sizes and in a wide range of industries in Singapore and Asia.
Performance marketing is a cost-effective way to reach your target audience and drive conversions. You only pay when a specific action is taken — such as a sale or lead — which is more cost-effective than traditional forms of advertising.
Performance marketing allows you to track the results of your marketing efforts and make data-driven decisions. This helps you optimise your marketing strategy and make the most of your budget — with complete transparency.
Performance marketing allows you to target specific segments of your audience based on demographics, behaviours, and other factors. This helps you reach the people who are most likely to be interested in your products or services.
In this digital era, many people prefer to shop, research and engage online. Having a strong online presence is crucial, and performance marketing helps you establish and maintain one that reaches new customers and increases brand awareness.
Use performance marketing to scale your business by reaching new customers and increasing your sales and revenue. As you identify channels that work, you can invest more budget confidently — knowing every dollar is accountable.
Unlike traditional advertising, performance marketing campaigns can be adjusted in real-time. When data shows a channel or creative is underperforming, we act immediately — maximising your return at every step of the campaign.
Ad Platforms
We help our clients run performance marketing campaigns with best practices across the most powerful advertising platforms in Singapore and Asia. Our team manages campaigns on:
Google Ads (Search, Display & Shopping) — As a Google Certified Partner for over 7 years, we deliver a much better Return On Investment through best-practice Google Ads management and creative content development. You only pay when someone clicks on your ads — you pay only for definite results.
Facebook & Instagram Ads — Including Facebook Collaborative Performance Advertising Solutions (CPAS) — an advertising solution created by Facebook allowing brands and retailers to create ads together to increase sales. CPAS ads direct traffic to an ecommerce website, a marketplace store, or mobile app to complete the purchase.
Shopee MyAds & Lazada Sponsored Solutions — Drive visibility and sales within Southeast Asia's largest marketplaces using Keywords Ads, Discovery Ads, Shop Ads (Shopee) and Sponsored Search and Sponsored Products (Lazada). Both platforms use a cost-per-click (CPC) model — you only pay when shoppers click on your ads.
Platforms we manage
Google Ads
Social Media
Ecommerce Marketplaces
Pricing Models
Who Benefits
Performance marketing can be an effective strategy for businesses of all sizes and in a wide variety of industries in Singapore and Asia. Here are the types of companies that may benefit most:
Online retailers in Singapore that sell products or services through their website can use performance marketing to drive sales and increase the visibility of their products.
Banks, insurance companies, and fintech firms can use performance marketing to generate qualified leads and drive sign-ups for products and services.
Travel companies like Expedia have used performance marketing to drive bookings and generate leads for their travel products and services across Asia.
Small and medium-sized enterprises can use performance marketing to cost-effectively reach target audiences, measure results, and scale their online presence without wasteful spend.
Spotlight: Facebook CPAS
Facebook CPAS work for brands that sell products online through marketplaces such as Lazada and Shopee in Singapore and other Asian markets. Your online marketplace shares your catalogue products with your Facebook Business Manager, enabling highly efficient direct sales campaigns.
Choosing the right ecommerce marketplace partner is straightforward — the brand needs an active e-store on the platform. In Singapore, brands can collaborate with Lazada and Shopee for Facebook CPAS campaigns.
Global Success Stories
Performance marketing can be an effective strategy for businesses of all sizes and in a variety of industries in Singapore and Asia. Here are a few examples of the many companies that have used performance marketing with success.
Expedia, a leading online travel company, has used performance marketing to drive bookings and generate leads for its travel products and services across multiple markets in Asia and globally.
eBay, a global online marketplace, has used performance marketing to drive sales and increase the visibility of its products to targeted audiences at the precise moment of purchase intent.
Google, the world's largest search engine, has used performance marketing to drive traffic and sales to its various products and services, including its own advertising platform, Google Ads.
Uber, a ride-sharing company, has used performance marketing to drive app downloads and increase the number of active users of its platform across Singapore, Southeast Asia, and beyond.
Online retailers in Singapore selling via Lazada and Shopee use Facebook CPAS and Google Shopping to drive direct marketplace sales with measurable cost-per-sale performance tracking.
Banks and fintech firms across Singapore and Asia use performance marketing to generate qualified leads for loans, insurance, and investment products — paying only for completed applications.
Get Started
Contact i-2 Communications today to discuss how performance marketing can drive outstanding results for your business in Singapore and Asia.
Tell us about your business and we'll recommend the right channels and strategy for you.
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