Identify Decision-Makers Quickly
Identify key decision-makers or selection committee members more quickly, reducing wasted outreach and focusing your energy where it matters most.
B2B Lead Generation › Account-Based Marketing
Account-Based Marketing That Focuses on the Right Accounts
Win more high-value business with ABM campaigns built around the accounts that matter most. We help B2B teams align targeting, messaging, outreach, and content to improve engagement and conversion across the buying journey.
97%
of ABM users report
higher ROI
higher ROI
7–20
avg. decision-makers
in B2B purchases
in B2B purchases
2×
more effective than
non-personalized outreach
non-personalized outreach
What is ABM
A Focused Strategy for
High-Value Accounts
Our ABM approach combines strategic account selection, persona-led messaging, multi-channel activation, and clear reporting. Whether you are entering a new market or targeting enterprise buyers, we help your team create more relevant touchpoints and better sales conversations.
Account-Based Marketing (ABM) is a focused strategy that tailors marketing to individual high-value accounts. Instead of a broad approach, ABM concentrates on building personalized relationships with key stakeholders in large organizations. By understanding the unique needs of each target account, you provide custom messages and solutions. This becomes more efficient, leading to shorter sales cycles and improved success chances.
Account-based marketing is an effective way for B2B organisations to generate qualified leads and increase sales involving enterprise-level sales organizations with over 1,000 employees. ABM requires working collaboratively between the marketing and sales teams to identify all stakeholders of the selection committee.
Start Your ABM JourneyABM Campaign Flow
1
Define Your Strategic Accounts
ICP Definition · Account Selection
2
Start Your Investigation
Stakeholder Mapping · Intent Data
3
Create Personalized Content & Messaging
Custom Assets · Tailored Offers
4
Decide on the Best Channels
LinkedIn · Email · Webinars · Direct
5
Run Your Campaign
Multi-Touch · Measure · Optimise
97%
of ABM adopters report a somewhat higher or much higher ROI — Altera Group
Why ABM Works
Key Benefits of
Account-Based Marketing
Studies show ABM is effective at delivering ROI. Research from the Altera Group found that 97% of respondents reported that ABM delivers a somewhat higher or much higher ROI than other marketing campaigns.
Personalize Messages to Target Accounts
Personalize messages to target accounts more effectively. ABM allows for custom-tailored messaging, addressing each account's pain points and goals with precision.
Develop Key Customer Relationships
Develop relationships with key customers and increase chances of closing the deal. ABM gives you an advantage over competitors who may not have a thorough understanding of their target accounts.
Gain a Competitive Advantage
Gain an advantage over competitors who may not have a thorough understanding of their target accounts. In Singapore's competitive B2B ecosystem, this precision is invaluable.
Uniform Brand Experience
Create a uniform brand experience across all channels for clients. Coordinated messaging across LinkedIn, email, webinars, and more ensures consistency at every touchpoint.
Optimise Resources & Reduce Costs
Optimise resources and reduce costs associated with finding new customers. With resources focused only on high-potential accounts, ABM eliminates wasteful broad outreach.
Increase Leads, Sales, and ROI
Increase leads, sales, and ROI. ABM campaigns engage target accounts 2× more effectively than non-personalized marketing, and 91% of companies using ABM increase their average deal size.
Drive Revenue & Profit Growth
Drive growth in revenue and profits. Sales and marketing alignment — a core ABM principle — fosters collaboration and shortens the sales cycle, accelerating time to revenue.
Our Process
How We Run Your
ABM Campaign
The hard preparation work lays the foundation for campaigns that win. Here is the five-step process we follow to deliver results for your business.
1. Define Your Strategic Accounts
Identify your Ideal Customer Profiles (ICPs) and segment high-fit companies. Understanding who your best accounts are is the foundation of every successful ABM program.
2. Start Your Investigation
Research target accounts, map decision-makers, and gather intent signals. The average B2B buying committee has 7 to 20 individuals — understanding each is critical.
3. Create Personalized Content & Messaging
Develop messages, visuals, and offers tailored to each stage of the buyer journey. Personalized emails, case studies, and account-specific landing pages that resonate.
4. Decide on the Best Channels
Orchestrate coordinated campaigns across LinkedIn, email, webinars, and direct mail. In Singapore, WhatsApp and email are preferred communication channels — we meet your prospects where they are.
5. Run Your Campaign
The hard preparation work has been completed — it is finally time to run your campaign. Measure, optimise, and iterate. AI-powered tools enhance all stages by streamlining data analysis and predicting behavior.
ABM vs Inbound
Two Powerful Strategies,
One Winning Combination
Many B2B marketers struggle to choose between inbound marketing and ABM. However, the ideal way is to use both these core practices so they complement each other.
Account-Based Marketing (ABM)
You take targeted efforts and talk to your ideal prospect directly, instead of waiting for them to engage with you.
Larger deal sizes — concentrated on a select group of high-value accounts with significant revenue potential.
Sales and marketing aligned — both teams collaborate around the same target accounts and shared KPIs.
The customer remains center stage — personalized for each individual account's needs, goals, and pain points.
Valuable content at the core — messaging is highly targeted and relevant to each specific account's context.
Inbound Marketing
Starts when a customer or visitor looks for or reads your content — you attract rather than pursue.
Greater number of deals — wider reach attracting many prospects, typically at smaller individual deal sizes.
Marketing-led — content creation, SEO, and organic channels drive traffic and leads at the top of the funnel.
The customer remains center stage — valuable content educates and nurtures a broad audience of potential buyers.
Valuable content at the core — blog posts, guides, and SEO attract prospects who are actively searching for solutions.
B2B Buying Reality
More Decision-Makers,
Smarter Strategy Required
According to KnowledgeTree, the average B2B buying committee is composed of 7 to 20 individuals. More decision-makers are involved in the sales cycle, which makes lead-based marketing not the most effective or fastest way to close a deal.
Account-based marketing allows B2B companies to develop relationships with key decision-makers or selection committee members, giving them an advantage over competitors who may not have a thorough understanding of their target accounts.
In Singapore, where buying decisions often involve multiple stakeholders — including procurement, IT, finance, legal, and compliance — a one-size-fits-all approach is simply not effective. ABM gives you the structure to map and influence each decision-maker with the right message at the right time.
One clear reason to pursue account-based marketing is that studies show it appears to be effective in delivering ROI. In fact, research from the Altera Group found that 97% of respondents reported that ABM delivers a somewhat higher or much higher ROI than other marketing campaigns.
Discuss Your ABM StrategyAverage B2B Buying Committee
7–20
Decision-makers involved in every B2B purchase
C-Suite / Executive
CEO · COO · CTO · CFO
IT Director
Technical Evaluation · Integration
Finance / Procurement
Budget Approval · Vendor Selection
Legal & Compliance
PDPA · Risk Assessment
Operations & End Users
Day-to-Day Impact · Adoption
Proven Results
ABM Delivers Measurable
Business Outcomes
Unlike traditional marketing campaigns that might focus on impressions or clicks, ABM is driven by tangible business outcomes — closed deals, long-term partnerships, and higher customer lifetime value.
97%
of ABM adopters report higher ROI than other campaigns
91%
of companies using ABM increase their average deal size
2×
more effective engagement compared to non-personalized marketing
87%
of marketers using ABM report higher ROI — ITSMA
Get in Touch
Ready to Win Your
Most Valuable Accounts?
Talk to our team about building an ABM strategy tailored to your business goals, target accounts, and the Singapore and Asia market. We've been growing businesses across the region since 2014.
Get Your ABM Strategy
Tell us about your target accounts and business goals — we'll be in touch within one business day.