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October 2019

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Facebook_Relevance-Score
Facebook Marketing

How To Increase Relevance Scores on Facebook

October 10, 2019 i-2 Communications Pte LtdComment on How To Increase Relevance Scores on Facebook

Facebook estimates your ads’ performances by calculating both the positive and negative feedback from the ads. Therefore, it is important to have higher ad quality to obtain a higher relevance score.

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Facebook Marketing

3 Mistakes To Avoid When Using Social Media for Lead Generation

October 1, 2019 i-2 Communications Pte LtdComment on 3 Mistakes To Avoid When Using Social Media for Lead Generation

Very often, marketers tend to make mistakes while using certain social media strategies. This can sometimes tarnish the image/reputation of your brand. So, in this exercise, we will highlight some of the social media no no’s.

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